Privacy Policy

1. Introduction

The UK Sports Dentistry Association respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website xxx. or providing your personal details, you agree to the terms of this policy.

2. What Information We Collect

We may collect, store, and use the following types of personal data:

• Identity Data: Name, title
• Contact Data: Email address, phone number
• Appointment Data: If you contact us regarding treatments or consultations
• Marketing Preferences: Your consent to receive updates or promotions
• Technical Data: IP address, browser type, and usage data (through cookies)

We do not collect special category data (such as health records) through this website.

3. How We Use Your Data

We process your personal data for the following purposes:

• To respond to your enquiries and provide relevant information.
• To communicate with you, including appointment confirmations and service updates.
• To send marketing emails, where you have opted in. You can unsubscribe at any time.
• To improve our website by analysing visitor data (e.g., Google Analytics).

4. Lawful Basis for Processing

We only process your personal data where we have a lawful basis under UK GDPR, which may include:

• Consent: When you sign up for newsletters or marketing updates.
• Contractual Necessity: When you contact us about our services.
• Legitimate Interest: When improving our website’s performance.

You can withdraw consent at any time by contacting us.

5. How We Protect Your Data

We implement appropriate security measures to prevent unauthorized access, disclosure, or loss of your data. Your information is stored on secure servers, and any data shared with service providers (e.g., email platforms) is protected under strict confidentiality agreements.

6. Data Retention

We retain personal data only for as long as necessary:

• Marketing & Enquiry Data: Up to 2 years (or until you opt out).

After this period, data will be securely deleted.

7. Your Data Protection Rights

Under UK GDPR, you have the following rights:

• Access: Request a copy of your data.
• Correction: Request corrections to inaccurate data.
• Erasure: Request deletion of your data (“right to be forgotten”).
• Restriction: Request limited processing of your data.
• Objection: Object to direct marketing or processing based on legitimate interests.
• Data Portability: Request transfer of your data.

To exercise these rights, please contact us at xxxxxx.

8. Cookies & Tracking

Our website may use cookies to enhance user experience. By continuing to browse, you agree to our use of cookies. You can adjust cookie settings in your browser at any time.

9. Third-Party Links

Our website may contain links to third-party sites (e.g., social media platforms). We are not responsible for their privacy policies, so we recommend reviewing them separately.

10. Contact Us

If you have any questions about this privacy policy or wish to exercise your rights, please contact us:

Sporting Smiles Ltd
40 Derrylough Hill, Bainbridge, Co. Down, N. Ireland, BT325JT

📧 Email:

11. ICO Registration

The UK Sports Dentistry Association is registered with the Information Commissioner’s Office (ICO) as a Data Controller.

ICO Registration Name: The UK Sports Dentistry Association

ICO Registration Number: xxxx

You can verify our registration on the ICO website: www.ico.org.uk.

12. Policy Updates

We may update this privacy policy periodically. Please review it regularly to stay informed.

Last Updated: April 2025